Why CRM and ERP Integration is Vital for Your Company's Success

Posted on: November 10, 2014 | By: Craig Thompson | Acumatica

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software is essential for any type of business. ERP systems automate the processes that fulfill customer demands while CRM software automates the processes used to identify and reach out to potential customers. CRM acts as a complement to ERP, yet not all CRM and ERP software is created equal which means that the integration of these products heavily depends on their core technology platforms.

Identifying new customers with the help of CRM is essential in order to grow a business; however it is the conversion of these potential customers that is absolutely critical in order to gain revenue. The quicker a lead can convert into an account, the quicker revenue can be made.  The integration between an ERP system and CRM software ultimately determines how fast and uncomplicated this process will be.

A solution for integration would be to choose a vendor, such as Acumatica, who provides both an ERP software suite and an integrated CRM product.  Acumatica cloud ERP software offers a customer manager suite which allows for web-based customer relationship management for managing leads, contacts, opportunities and business accounts. With the right ERP and CRM  you can not only identify new business leads, you can transform these leads into customers quicker than ever before resulting in more business and ultimately higher revenues. 

To discover more about Acumatica cloud-ERP contact Logan Consulting, a Chicago based Acumatica partner. 

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