Looking to Improve your Marketing and Sales Alignment Strategy? Introducing a Collaboration with Adobe and Microsoft Dynamics CRM
Posted on: May 5, 2015 | By: Jim Bertler | Microsoft Dynamics CRM
If you needed a push to convince you to purchase Microsoft Dynamics CRM, this new release just might be the icing on the cake. Let us explain some exciting news we just caught wind of about a Microsoft Dynamics CRM and Adobe collaboration.
Everyday marketers struggle with reaching and interacting with their customers in a cooperative way. The reason we say that it can be a struggle is mostly due to the fact that many businesses use separate marketing systems that make it difficult to consolidate information into one place. Adobe and Microsoft are collaborating to help confront that problem head on – starting first with a integration between Adobe’s Marketing Cloud and Microsoft Dynamics CRM.
Last Wednesday, Adobe hosted a Summit in London and announced the big news. Adobe explained that the goal behind the collaboration is to help companies implement marketing strategies that track all engagements with customers, so they can track these customers better than ever before, and tailor each customer interaction and foster an experience that turns prospects into loyal customers.
Microsoft Dynamics Marketing and Adobe’s Marketing Cloud are a perfect match, as Adobe has marketing-resource management capabilities. Businesses can easily integrate CRM and marketing. When using the two tools together, companies can keep a better eye on sales and marketing activities, to improve sales and service calls, and to better understand sales opportunities.
With these 2 tools combined into one, we can also track how businesses behave on the web by looking at order history, return history, etc., which helps figure out where exactly a customer can be placed in the lifecycle of the sale so you can better assist them.
In the future we might expect to see partnerships forming between the Adobe Marketing Cloud and the Microsoft Azure cloud, that will reveal data from Adobe Analytics. But for now, if you were thinking of purchasing Microsoft Dynamics CRM, you came to the right place. If you have any concerns or questions about whether or not Microsoft CRM is right for your business, we would be happy to set up a consultation to find the right solution to fit your needs. Contact us here.