3 CRM Functions That EVERYONE is Talking About

Posted on: May 18, 2016 | By: Craig Thompson | Microsoft Dynamics CRM


Microsoft Dynamics CRM has become a staple in many organizations across the globe, but it can be easy to get lost in your businesses day to day operations and ultimately lose sight of the creative ways that CRM can help you expand. Driving revenue and serving customers has never been easier. Below you will find 3 of our favorite and most innovative ways to use CRM that go beyond sending emails and organizing contacts.


  1. Make an offer customers can't refuse

With Microsoft Dynamics CRM using email and social media campaigns to promote your product is as easy as 1,2,3. However, using CRM to keep your sales team laser-focused on all of your most important leads is not quite as simple. Through Microsoft CRM's customizable platform, sales people can build off of marketing's historic data to define predictors of a purchase decision. Each click through or download is tracked and reflected in the rating of the lead, so that once they hit the magic rating number, your sales team will know it's time to send your prospect a promotional offer that they just can't resist. What's better is Dynamics CRM automatically tracks these values and will send the designated email when the time comes so you don't have to worry. Serve your customers like never before with Dynamics CRM.


  1. Cover your Assets

No matter how unique your inventory processes may be, Dynamics CRM is able to give you the special solution you need to make it work. Stop making hazy estimates for placing orders and use Dynamics CRM to keep track of inventories. If a product isn't returned when needed, Microsoft CRM's innovative technology automatically sends an email requesting the missing item. Plan inventory needs for the entire year and allow for orders at much larger volumes to help you add value to your business process.


  1. Accept a Challenge

Customer contests are growing in popularity but can sometimes be more trouble than they're worth. Managing these customer engagement tools is time consuming, however CRM allows for automation to take the work out of your hands. Microsoft CRM has the customizable capabilities to be integrated with your organization's website so that you don't have to waste money developing your site for each and every contest. All data from your participants can be stored and analyzed within CRM so that users can fine tune contests to meet interests without spending a lot of time tracking information.



Looking for other creative ways to use CRM? Download our complimentary white paper, 24 Wildly Creative Ways  Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers” here.


Ready to talk to an expert about the potential benefits CRM can bring to your organization? Reach out to us at Logan Consulting your Chicago based Microsoft Dynamics partners for a consultation.

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