Why travel businesses need a strong CRM system now more than ever

Posted on: August 18, 2020 | By: Sarah Han | Microsoft Dynamics CRM

We are constantly changing the way we work and live in the world. Whether it’s a pandemic or even a switch to a different brand of soap, changes both big and small impact our everyday choices. And this means that nearly every industry has found itself adjusting and transforming to fit our lifestyle and environmental changes. However, there are few industries that have been so deeply impacted as the travel industry in the midst of the COVID-19 pandemic. 

Though the industry of travel will never go completely out of business, there are significant changes it must make to survive in the new digital workplace reality. But this transformation doesn’t need to be done alone. A robust CRM system is crucial for travel businesses to be able to make those changes and successfully transition to this new environment. In this blog post, we’ll be identifying the four key benefits to using a CRM system like Microsoft Dynamics 365 for your travel business.

1. Streamline your operations with automation

A strong CRM system can automate many small, administrative tasks that your travel business faces every day. This will help to free up time and resources that can be focused on improving your customer experience with more customized attention. By allowing employees to efficiently use their time, you can cut unnecessary costs and improve revenue opportunities as well.

2. Understand your customers

With Microsoft Dynamics CRM, your business will have a complete view of your customer behavior. This means that you can quickly target and customize your marketing efforts to match your customer needs, and save time and money on wasted marketing campaigns. For example, with Microsoft Dynamics CRM, you’ll know exactly where and what time of year your customer enjoys traveling. Then, you can present them with a strong marketing strategy at the right time of the year. Understanding your customers is crucial to maintaining a strong business strategy and loyal customer base. 

3. Stop losing your sales leads

Consumers are constantly surrounded by various advertisements, brands, and an abundance of choices. Being able to successfully process a lead into a sale is more difficult than ever, and that’s when a CRM system can step in. A CRM system can help you respond to leads and capture business quickly and efficiently. This can be done by pulling all inquiries into a clear pipeline where your sales staff can tackle these opportunities.

4. Give customers self-service opportunities

Another way to stop losing your leads is to allow your customers to book their service themselves. You can do this by creating a booking portal that directly funnels leads into your CRM system. This is especially useful for tracking purposes when capacity limits due to social distancing guidelines are placed on popular attractions and sites.

Moving Forward

As the world begins to reopen and adjust to the “new norm”, it’s time to make sure your travel business is prepared. This can all start by upgrading your company to the right CRM system. With the right CRM system, you can streamline your travel operations and better serve and manage your clients. Logan Consulting, a Chicago-based firm, has helped numerous companies find and implement the perfect CRM system. Contact us to learn more about how you can transform your travel business today.



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