Understanding the Customer with Microsoft Dynamics CRM
Posted on: May 10, 2017 | By: Craig Thompson | Microsoft Dynamics CRM
What is the first thing that comes to mind when thinking about building up trust with clients? First and foremost, trust is impossible to achieve without proper customer engagement. It is highly important to know your customer and tend to each client’s needs in a way that best fits them. Differentiating between the customer’s needs and interests helps to pinpoint what products or services would be beneficial to them. After intelligently engaging with the customer to gain a level of trust it becomes that much easier to enable sales, services, and marketing tactics directed towards that individual. You may be wondering—How does Microsoft Dynamics CRM play a role in helping businesses build this trust? First, Dynamics CRM helps you store data and get to know the customer. Secondly, Dynamics CRM Online makes following up with customers simplified with its integration to Microsoft Outlook. By having a system, you can rely on to track customer trends and a solution that works right within Outlook you can spot trends, stay organized and work efficiently.
Know the Customer
Microsoft Dynamics CRM Online can help you better serve your customers with a complete view of their history and predictions for what they might be needing next. By gathering outside data along with internal records you can get a fuller grasp of what their next purchase might be. Making recommendations is one of the best ways to increase sales because customers are often just looking for a little direction before making that next big purchase.
Following Up with the Customer
Not only does Dynamics CRM make getting to know the customer that much easier, it also assists employees with the follow through. Employees can go to one singular place for all their tasks, such as gathering background information on clients by researching companies and finding social connections. They can easily communicate with prospects, review sales insights, and create sales proposals all within Microsoft Dynamics CRM. Having this data at their fingertips helps the customer gain business satisfaction they’ll be sure to share with their network.
Winning over clients with not only your products and services, but your ability to build trust can make or break their perception of you. In fact, “75% of companies now view customer service as a competitive differentiator (up 18% in two years).” By choosing a cutting-edge technology like Microsoft Dynamics CRM that can house your customer data for easy tracking, you can ensure that your ability to gain your clients’ trust will come naturally. For more information on installation and implementation of Microsoft Dynamics CRM contact Logan Consulting your Chicago based Microsoft CRM Gold Partner.
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