SEO and its Enhancement of the Retail Experience

Posted on: June 5, 2022 | By: Rosie Gill | Acumatica

The COVID-19 pandemic has completely changed the way our world functions, from remote work to masking in public, and it has especially affected how consumers are finding and purchasing products. Virtual retail has blossomed and allows for customers to browse a myriad of different retail sites, easily comparing products and referencing customer reviews before making a purchase.

SEO is an important part of conducting online retail because people generally search up options in Google prior to buying a product. SEO helps to ensure that your business ranks higher in the search results by utilizing characteristics like keywords, meta titles, tags, images, and social media links. Moreover, it can help support the omnichannel commerce experience.

SEO and the Omnichannel Commerce Experience

Omnichannel commerce allows customers to shop for products and services through multiple different methods, like via telephone or through a mobile app. Companies often rely on a cloud ERP solution like Acumatica to facilitate this omnichannel experience. 

SEO can help optimize this customer experience for your business by ensuring that your store pops up in your target audience’s search results. Moreover, making sure your store runs on all platforms helps ensure that SEO will be effective.

To read more about how SEO works alongside the omnichannel retail experience, as well as how Acumatica can benefit this dynamic, check out their website.

Next Steps

Acumatica’s cloud-based solution is known for helping SMBs grow their business and their audience. Logan Consulting, a proud Acumatica partner, can answer any questions you may have regarding the software and its capabilities. Contact us today!



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