Microsoft Dynamics CRM Can Help You Connect With The Millennial Generation

Posted on: January 15, 2016 | By: Craig Thompson | Microsoft Dynamics CRM

Millennials.Born and raised in an era of social media, cell phones, and instant gratification, the millennial generation has been trained by technology to expect the best instantly. They are highly educated, career driven, extremely brand loyal and are growing to be the most influential and unique segment of consumers since their baby-booming counterparts.


Connecting with such a determined and picky group of consumers can be difficult at first, especially when first starting off. However with Microsoft CRM's new 2016 software update, connecting with this socially savvy generation has become much more attainable. Below are some of the great ways that Microsoft Dynamics CRM can help businesses connect with the millennial generation.

 

  1. Linking Social Media to CRM: According to Forbes, over 62% of millennials reported that they wanted to connect with brands on social networks.Millennials look towards blogs and social media for reviews and information on brands before they make a purchase or look to connect. When they have inquiries or concerns, they post it and expect to connect via social media. With Microsoft Dynamics CRM, you can link your social media to CRM to prioritize and reply to customer complaints and inquiries. When a customer creates a post expressing distaste with your services CRM can link this inquiry directly into your system to create a permanent record of customer complaints and questions making it even easier to respond swiftly and accurately.
  1. SMS Marketing: It's no secret that the millennial generation is attached to their phones.. According to Business Insider, 80% of Americans are estimated to own smartphones, proving that mobility is becoming synonymous with productivity. CRM allows businesses to utilize SMS Marketing to keep consumers up to date with your multi-channel campaigns so they don' t miss a beat. With Microsoft Dynamics CRM 2016, companies have the ability to keep track of SMS campaign performance, opt-out and opt-in preferences, and so much more. In order to truly connect with the millennial generation, tap into their mobility for the most success.
  1. Go Mobile: Even if you aren't a millennial in the workforce, mobility in your own day to day operations can help just about any business flourish. With the new Dynamics CRM app, all the headache of trying to access data on the go is eliminated with one integrated platform. All of your Word, PowerPoint, and Excel documents can be accessed, making it even easier to complete business transactions quickly and effectively to wow your clients.
  1. Tracking Capabilities: Imagine being able to track a customer's package with the simple click of a button. Customers have come to expect knowing where their product is and when it will be delivered, but for companies delivering products other than their own, this can be tough to manage. Microsoft CRM uses integrated GPS technology to report back to your customers with ease. Millennials are extremely brand loyal, in fact over 50% have reported to be so to brands that have wowed them in the past. This type of customer service helps forge a relationship with millennials that will let them continue to use your services and products in the future.

 

The new Microsoft Dynamics CRM thinks. It's predictive technology, mobile capabilities, and social media savvy design allows for even faster business transactions and excellent customer service in one simple interaction. If any of the above capabilities interested you, or you think it's time for a CRM upgrade, contact Logan Consulting your Chicago based CRM partners for more information.

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