Spring 2021 Update: New Microsoft Marketing Features

Posted on: March 30, 2021 | By: Josie Mah | Microsoft Dynamics CRM

Microsoft Marketing is a breakthrough product with modern, future-proof features. If you are not currently using a marketing platform or perhaps would like to make a switch to a system that has advanced features and works with your current Dynamics platform, the Microsoft Marketing module is a worthwhile option. One of Microsoft Marketing’s most powerful features is its ability to create dynamic segments of customers that go far beyond the traditional Accounts, Contacts, and Leads. Microsoft has now announced the release of Real-Time Customer Journey Orchestration in the Spring 2021 wave 1 release.

What is Customer Journey Orchestration?

Customer Journey Orchestration is the next leap in customer marketing experiences based on segment-based marketing campaigns and moments-based interactions. This new feature allows businesses to:

  • Engage customers in real-time.
  • Align marketing messages for each communications channel to maximize impact.
  • Reach customers with the right message, at the right time, through the right channel.

As customers engage with a campaign, the customer journey adapts and responds to interactions with relevant content, driving further engagement. This allows campaigns to become more personalized for each individual or customer. A new graphical interface helps create this new orchestration, along with AI-driven recommendations for content, channels, and segmentation.

What new Marketing features does the Spring 2021 release offer?

Microsoft is releasing a number of additional improvements this Spring, including:

  • SMS Texting channel availability for Customer Journeys.
  • Improved Email Designer.
  • Deeper Teams integration for Events for improved follow-up communication with event attendees.

Microsoft is making it even easier to get started by offering six months of free Dynamics 365 Marketing. Contacts us at Logan for details of this exciting offer.

Replace your old ways of doing business with a modern, secure, and customizable system that already works with the Microsoft Office tools that your team is familiar with – Teams, Outlook, Excel & Word. Choose Microsoft Dynamics 365 for managing Sales, Customer Service interactions, and Marketing Outreach programs.

Logan Consulting, your Chicago-based consulting firm, has helped clients across the nation find their full potential every day. Talk to us and watch your digital transformation begin.



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