How Microsoft Dynamics AX 2012 R3 is Improving Customer Relations

Posted on: August 6, 2014 | By: Jarrod Kraemer | Microsoft Dynamics AX/365

Have you noticed how much easier it has become to place orders online in the past couple of years?  There has been a cultural change in how the customer experiences a purchase of a good or service.  Take an everyday example of ordering a product from  We can shop and order straight from the website, track the order once it has been shipped, and post to Facebook, Twitter, or Instagram when we purchase it.

Microsoft Dynamics AX has taken this modern approach of “customer ownership” to a new level with their newest R3 release.  This release allows retailers to use a modern POS that can run on Windows 8, which opens the door for customers and retailers to use apps and services being held in the cloud. 

R3 is also taking advantage of current retail behavior where loyalty programs are a necessity.  As a reaction to the amount of “games,” and “check-ins” on social media sites, R3 has enhanced the capability of standard loyalty programs and standard gift card management within AX.

From an internal standpoint, AX has introduced an app (first seen at Convergence 2014) that allows operators to record production from touch devices.  A customer inquiry regarding production status can be answered real time by simply looking at a tablet/phone.


AX is not delivering products by drones yet, but Microsoft has been staying ahead of the curve with the latest releases contained in R3!

For additional information please feel free to reach out to us at or (312) 345-8817.

All the best!

Logan Consulting

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