Why Customer Profitability is Important for Wholesale Distributors
By now you’ve already discovered that customers are the backbone of any industry. On a very basic level, without their business, your company would be without a flow of income. Even more so, without a loyal customer base, you could be limiting your business’s potential for growth. Nurturing and building relationships with customers takes a significant amount of time and effort on your part that simply wouldn’t make sense to repeat over and over unless you are retaining their business. Customers that are attended to, feel valued, and are making a profit in their own businesses are the customers that are ultimately going to stay with your distribution company.