The Battle Between Microsoft CRM and Salesforce: Part 2

Posted on: September 4, 2015 | By: Craig Thompson | Microsoft Dynamics CRM

 

 

 

 

 

Microsoft Dynamics CRM and Salesforce fought a close battle in round one, yet the fight between the two continues. In part 1 of the “Battle Between Microsoft CRM and Salesforce” we discussed the basics behind the two competing software companies and addressed another very important issue, cost.

For part two, we will be discussing the overall user experience and accessibility of each product.

The overall user experience for each product differs, and the simple fact of the matter is that Microsoft Dynamics CRM is familiar and Salesforce may not be. Most CRM users (and I am generalizing here) have used and are somewhat, if not very, familiar with Microsoft applications such as MS Office or MS Outlook. Microsoft CRM offers the same MS user experience while also offering an easy to use and extensive feature set. Salesforce on the other hand, being a new product, is not able to offer the same familiarity and comfort within is interface. Yet, with time and multiple uses, Salesforce may become familiar to the user as well.

Another factor that ties into the overall user experience of each product is accessibility. Both Microsoft Dynamics CRM and Salesforce are accessible in the cloud, meaning that in theory each CRM system can be accessed anywhere from any device. Due to this fact, both products have a good range of accessibility features and options. The difference is that while Microsoft Dynamics CRM can also be deployed on premise, Salesforce cannot. Depending on your business needs, this aspect may make Microsoft CRM a more attractive option.

Do you prefer a familiar user experience or something new? Is on-premise availability a must for your business, or will a purely cloud CRM suffice?  These are all important questions to ask when determining which CRM system is right for your business. Stay tuned for part three.

For more information on cloud CRM, contact Logan Consulting.

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