Patient Relationship Management (PRM)

Posted on: May 8, 2008 | By: SuperUser Account | Microsoft Dynamics CRM

Sometimes when executives hear CRM they only think about managing sales. In fact, CRM is about managing all interactions with the customer. If you customer happens to be a patient as well then instead of calling it a CRM you can turn it into a PRM or a patient relationship management solution.

Here are a few benefits to adopting a PRM:

Help prevent additional illness. With a 360-degree view of the patient, physicians can more easily identify relationships between current symptoms and future health concerns.

Improve the quality and consistency of care. Automated processes can be created to ensure critical safety procedures are followed, and that the organization is in compliance with privacy and other regulatory policies.

Speed routine processes, such as admissions, referrals and discharges. By analyzing the performance of routine processes over time, improvements can be made that eliminate unnecessary steps and increase patient satisfaction.

Eliminate time wasted accessing information. By electronically storing indexed documents, such as treatment plans, symptom-and-diagnoses relationships, and reference articles, less time is spent searching for information needed to deliver quality care.

Automate proactive communications. By viewing patient data sorted by certain characteristics, targeted proactive communications can easily be sent. For example, mailings to diabetic patients can inform them of new information, treatment options, or upcoming educational offerings.

Reduce the number of missed appointments. Tasks can easily be set up to streamline appointment reminder calls. Automated processes can be put in place for follow-up and rescheduling should appointments be missed.

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