Microsoft Acquires Marketing Pilot for Microsoft CRM

Posted on: October 22, 2012 | By: SuperUser Account | Microsoft Dynamics CRM

Microsoft announced the acquisition of Marketing Pilot, a Marketing Automation software company. Marketing Pilot includes such functionality as lead management and scoring, email automation, and media buying and ad sales. How Microsoft will incorporate the Marketing Pilot solution into Microsoft CRM is not yet known. The acquisition was just announced two days ago.

You can read more details on the Microsoft CRM Blog site. From my perspective this shows Microsoft’s dedication to the Marketing Automation space and will really enhance the overall Microsoft CRM offering.



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