3 Ways Microsoft Dynamics CRM Can Help You Keep Your Business’s Most Important Value Creators – Your Customers
Posted on: July 9, 2015 | By: Jim Bertler | Microsoft Dynamics CRM
As you know, trying to gain a new customer can cost substantially more than keeping one you already have. Even increasing your company’s customer retention rate by a small amount can have exponentially positive results for your profits. Keeping happy customers translates to more business because loyal customers tend to buy more your company, they will pay a premium to stay in your trusted care rather than switch to a competitor, and they refer others to you.
Even though this all is known to be true, companies still spend way too much time and effort trying to obtain new customers, usually at the expense of customer retention. Here are 3 ways that Microsoft Dynamics CRM can help you keep your most important value creators, your customers.
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Make the choice to do business with you easy for your customers. Utilizing Microsoft Dynamics CRM in your workplace will help you to eliminate mistakes and inconveniences between you and your customers. Microsoft Dynamics CRM specializes in aligning marketing, sales and customer service in one spot – creating a practical, inexpensive way to reach your customers. Everyone in your company should fully understand how Microsoft Dynamics CRM works. They should know how to easily access customers’ business data to make interactions with your customers effortless and efficient.
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Enables you to respond quickly to situations that require immediate attention, for example, when customers need help immediately. Say a request comes through sales or customer service, Dynamics CRM can easily associate activities with the account so you can follow-up right away. If Dynamics CRM is set up the right way, you can see all open items between services and the account manager. Essentially, nothing is missed, and if an item stays open for too long, the issue gets passed on to a manager. This way, you can ensure that your customers are always taken care of quickly, and professionally.
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Creates a communication system with the customer, which ensures that you aren’t only calling when it's time to make the next sale. It’s important to keep close relationships with your customers that are not only benefiting you and your organization. Make sure your customer feels well appreciated and taken care of, and everyone wins. You should consider setting up quarterly calls with your clients to check in with them and making sure everything in their organization is working as it should.
Microsoft Dynamics CRM has the tools to help make sure you keep your customers happy. Happy customers translates to increased business, and this is obviously want you want. Don’t waste too much time trying to get new customers if you can’t even make sure your current customers are taken care of. Investing in Microsoft Dynamics CRM will give you the edge to help keep a close relationship with your customers. As always, reach out to us here at Logan Consulting, your Chicago based Microsoft Dynamics CRM partner if you want to figure out if this solution is a good fit for your business.