Microsoft Dynamics CRM 2016 Is Changing the Game of Marketing

Posted on: December 8, 2015 | By: Craig Thompson | Microsoft Dynamics CRM

According to Gallup Research,

11% of Americans check their cell phone every few minutes

41% of Americans check their cell phone a few times an hour

20% of Americans check their cell phone every hour

In conclusion…Americans have strong attachments to their cell phones. We have our cell phones with us when we work, play, dine and sleep. Which means if you want to catch someone’s attention, and fast, you better send them a text (even calling is becoming a thing of the past). This is why Microsoft Dynamics CRM 2016’s release of SMS marketing is so crucial to businesses, no matter how big or small.

With SMS marketing, you can integrate text message marketing with your multi-channel campaigns, allowing your company to truly go mobile. With SMS marketing you will have the ability to:

-Create, analyze and support outbound and inbound text messaging for your company

-Keep track of customer opt-in and opt-out preferences

-Track SMS campaign performance

– Define key SMS keywords…and more

If you want to effectively reach new and prospective customers, you must reach them in a way that makes sense with their daily life. E-mail campaigns, social media and other advertising techniques are effective yet, in order to become truly multi-channel, text message marketing is a must. Integrate, analyze and succeed with new marketing capabilities in Microsoft Dynamics CRM.  For more information on Microsoft Dynamics CRM implementation, contact Logan Consulting, your Chicago based Microsoft Dynamics partners. 

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