Improve Social Media Relations with Microsoft Dynamics CRM and Hootsuite

Posted on: November 25, 2015 | By: Craig Thompson | Microsoft Dynamics CRM

In a recent news, Hootsuite has announced new integration within Microsoft Dynamics CRM.  With this integration, social capabilities will enhance tremendously, allowing for better utilization of social content for social marketing, social selling, customer support, and internal collaboration.

What is Hootsuite? –Taking care of multiple social media entities for your business can be a full time job. Hootsuite is a social media management tool that allows users access to all of their current social media platforms in one place – the dynamic Hootsuite Dashboard. Hootsuite allows you to better promote your brand and create quality leads, all while allowing you to learn and grow, becoming more effective at social media as a whole.

How does this integration work? –  With this integration, items from the Hootsuite dashboard can be directly inputted into Microsoft CRM online. These items could include leads, opportunities, cases and specific social data from customers via their social media platforms. Employees can publish content found on their own social media networks directly to their team.  Users can also integrate Hootsuite with Yammer chat (in CRM) to collaborate in real time with customers on social media.

Social media is the key to getting to know someone deeper than just a simple professional connection. With Microsoft CRM and Hootsuite integration, businesses can truly dive deep and understand customer needs and desires. To learn more about Microsoft Dynamics CRM, contact Logan Consulting, your Chicago based Microsoft Dynamics CRM partners.