4 Ways that Dynamics CRM Increases Customer Value
Posted on: November 14, 2016 | By: Craig Thompson | Microsoft Dynamics CRM
In 2013, SalesLoft reported that CRM had only 43% of users using this software to it's full potential, which is a real pain point for partners and consultants alike. Regardless of your industry, Microsoft Dynamics CRM's unique software system is able to help manage sales, marketing, and daily operations with ease. Increasing customer value is a priority for many businesses, however figuring out how to set yourself apart from the competition can be difficult to do without harnessing all of the power that Dynamics CRM has to offer. Below are 4 proven tips to increase customer value within Microsoft Dynamics CRM.
Steer the conversation
For new or more timid employees, phone conversations with clients and prospects can be a daunting task. Will I ask the right questions? Will I cover all the right information? What if they aren't satisfied with my service? Creating strong customer relations over the phone is crucial for increasing customer value and gaining trust with your organization. Following through with this is difficult, however if done correctly it can build business for your organization and increase customer satisfaction. In order to make employee’s job a little less stressful, Microsoft Dynamics CRM has developed a guided dialog function that will prompt you with follow up questions based on answers and build decision tree interviews. The answer to each question determines what will be asked next until all the criteria have been met, giving you the option to take notes and write down additional comments along the way.
Map your progress
Customers expect exceptional service at the speed of light and often do not appreciate anything less. How many times have you ordered something online, only to find that it hasn't been delivered on the date promised? Often, when you call the company they just tell you to be patient and wait – not a great way to increase customer satisfaction. However with the Outlook view in Microsoft CRM, manufacturers and retailers can use GPS to track truck locations to give customers a definitive delivery date. Everything is tracked, from customer order invoices and bills to delivery, so you'll never have to guess again. Now that's what I call customer service!
Set Off Alarms
In such a fast paced world of business, it’s easy to fall behind on day to day operations without even realizing it. While many of us would like to think that we’re experts at staying on top of daily tasks and activities, it’s impossible to not lose track of details from time to time – especially without any external help. Microsoft Dynamics CRM takes your focus off of your to-do list by serving as the early warning system you need to make sure your tasks and activities don’t fall behind; something your customers and clients will thank you for later. People want to work with companies that have it all together and Microsoft CRM makes it easier than ever to build confidence and increase customer value.
Predict the Future
We all know how beneficial predictive analytics can be for growing your business and increasing customer satisfaction, but generally this is associated with modern ERP systems like Dynamics GP or Acumatica. In order to take full advantage of your CRM system, try out Microsoft Dynamic’s built in predictive analytic modules. By analyzing the products that customers purchase, users will be able to predict additional products that may interest customers, giving them the unique and personalized experience they appreciate to feel valued. Marketing will never be the same! This function also is able to pull data from previous activities to warn users of customers that need extra attention or are at a risk of being lost so that users know how to best focus their energy.
An undisciplined CRM implementation can cause more headache and expenses than it's worth, so let one of our consultants get you the most out of CRM the first time around. Our knowledgeable partners can help you set up a plan that works, and help you customize your Microsoft CRM Software to fit your specific business's needs.
If you think you're ready for a Dynamics upgrade, or are looking to implement any of these strategies from our whitepaper, contact Logan Consulting your Chicago based Microsoft Dynamics CRM Partner.
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