Reviews and corrects ledger-to-subledger alignment in D365 by fixing posting configurations, inventory profiles, reconciliation logic, GL mapping, and critical reporting procedures.
3 Benefits of Microsoft Marketing for Boosting Client Relationships
Posted on: January 7, 2026 | By: Page Wildridge | Microsoft Dynamics CRM
Microsoft Marketing within Dynamics 365 CRM is a powerful tool for businesses looking to strengthen their relationships with clients. Your marketing team will no longer have to struggle with creating engaging content or tracking the success of your campaigns. In this blog, we will cover three unique features of Microsoft Marketing that effectively helps you target different populations and improve customer retention.
1. Unified View of Your Clients Across Sales and Marketing
Microsoft Marketing shares customer data with your Dynamics 365 CRM, meaning marketing teams can build segments and journeys using real-time CRM information. This includes account details, engagement history, and sales activity- data which can be found instantly within your marketing work. This eliminates the need for manually exporting or synching data between the systems. Leads can move seamlessly from campaign engagement to sales follow ups, allowing the efforts of your marketing team to translate directly into driving sales.
2. Automated Customer Journeys at Scale
Microsoft Marketing allows teams to design multi-step, automated journeys that respond to how customers actually behave. Instead of sending basic one-off email blasts, your marketing team can trigger communications based on actions by the email receivers. This includes links clicked within a different email, form submissions, event registrations, or changes in CRM status. These journeys are not limited to email, but can include SMS texts, push notifications, and events. Microsoft Marketing allows marketers to provide detailed and relevant messaging, rather than generic information that will reduce clicks.
3. Built-In Analytics
Microsoft helps users track the effectiveness of each of your campaigns. The CRM tool provides in-depth dashboards and analytics that show how campaigns influence engagement, revenues, and lead progression. Marketers can track which journeys perform best, when campaigns drop-off, and change strategies based on real outcomes.
Next Steps
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