Top Three CRM Trends To Look Out For In 2025

Posted on: January 30, 2025 | By: Page Wildridge | Microsoft Dynamics CRM

With the new year beginning, we wanted to highlight the most pressing trends coming from or evolving within the CRM space. In this blog, we will cover the tools that will continue to develop in 2025 that will help your business thrive.   

Developing AI within your CRM  

As artificial intelligence improves, CRM platforms are enabling AI within their software to help users quickly manage repetitive tasks and save time. This includes email campaign automation and data management, along with AI-powered dashboards. Throughout 2025, we can expect these AI capabilities to get stronger among the CRM.  

Conversational UI  

Modern chatbots are highly advanced tools that offer a wide array of benefits for both businesses and customers. Their ability to provide 24/7 support ensures that customer inquiries are addressed promptly, regardless of time zones, while freeing up human agents to focus on resolving more complex issues. Chatbots significantly reduce response times by instantly handling frequently asked questions and resolving basic problems, which not only improves efficiency but also minimizes wait times and accelerates issue resolution.  

Social CRMs  

These days, social media can be a far more effective way to reach your audience than through email, depending on your business. To address your needs, CRMs are developing “Social CRMs,” which give you the ability to track and engage with your audience. Just like in emails, social CRMs allow you to segment your audience based on behaviors and preferences, enabling you to deliver effective marketing campaigns.  

Next Steps  

In 2025, we can expect many improvements in our CRMs to continue to help your business thrive. To learn more about current CRM offerings, please reach out to us today at Logan Consulting.