The Battle Between Microsoft CRM and Salesforce – Part 3
Posted on: September 14, 2015 | By: Craig Thompson | Microsoft Dynamics CRM
We are now ready for our last round in the “Battle Between Microsoft CRM and Salesforce”. In part two of this series, we discussed the overall experience and accessibility of both CRM products. For our third and final round, we will take a deeper look at the unique features each product has to offer.
Talking about just features alone, there are pros and cons to both products. When it comes to social aspects, Microsoft Dynamics CRM allows users access to a social listening module, which includes analysis features and the inclusion of news sources. Microsoft also allows collaboration between cross-functional teams within their “sales collaboration panel”, making it easier to connect with coworkers and employees. Yet, when it comes to features within sales performance management, partner management and data governance, Salesforce seems to come up on top.
Next, when we take a look at application dashboards, we see that Microsoft CRM allows the user a variety of ways to view their data, whether it be charts, lists, iFrames or simple reports. Meanwhile, Salesforce dashboards only allow for the option of having a somewhat simple report. In addition, when it comes to seeing information in real-time, Microsoft performs at 100% while Salesforce typically has a lag time around 30 to 60 minutes.
Lastly, let’s talk about the User Interface of each product. Dynamics CRM uses a drag and drop functionality, making it extremely easy to use for users. Salesforce does not provide this feature, but still does allow the user the ability to personalize their interface. The true difference between these two interfaces comes down to one thing – accessibility. While Microsoft CRM allows personalization for all users, Salesforce only allows this personalization for power users and admins.
CRM systems truly are not the same as they used to be. What was once used for just tracking sales and managing leads is now an essential and crucial part of any business. So, who wins? We’ll let you decide. If you need more help making this decision, or have questions regarding CRM implementation or pricing, contact Logan Consulting, your Chicago based technology-consulting partners.
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