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QAD Pauses O3 Rollout to Launch “Operation Bug Kill,” Refocusing on AUX Stability Under New CEO Sanjay Brahmawar
Posted on: May 14, 2025 | By: Alexa Leitner | QAD Practice News, QAD Business Process
At a recent global partner network meeting held in Athens, Greece, QAD unveiled a major shift in its product strategy. The announcement came directly from newly appointed CEO Sanjay Brahmawar, who confirmed that QAD will pause its previously communicated plans to transition to the O3 platform. Instead, the company will prioritize a new initiative known as “Operation Bug Kill,” with an intensified focus on perfecting its Adaptive UX (AUX).
Rather than pushing forward with a major platform transition, QAD is opting to strengthen what customers and partners are already using every day. AUX—central to QAD’s modern user experience—will now be the focal point of engineering resources and quality assurance efforts. According to Brahmawar, the goal is to eliminate long-standing bugs, streamline performance, and deliver a smoother, more intuitive interface experience for users across industries.
“This is about execution,” Brahmawar shared during the partner address. “We’ve listened closely to your feedback. Operation Bug Kill is our commitment to deliver excellence where it matters most—stability, reliability, and usability.”
The pivot reflects QAD’s responsiveness to real-world feedback from its global partner ecosystem, many of whom have expressed the need for improved stability over new feature rollout. With AUX already widely deployed across customer environments, the decision to reinforce and refine it rather than introduce further disruption was met with broad support among attendees.
While O3 remains an important vision for QAD’s future, Brahmawar made it clear that now is the time to get the fundamentals right. Operation Bug Kill represents a deliberate and customer-centric strategy—one that prioritizes fixing before innovating.
As QAD doubles down on AUX, partners and customers alike will be watching closely to see how this renewed focus on quality plays out in the months ahead.













