Microsoft Dynamics 365 Marketing Capabilities

Posted on: January 6, 2023 | By: Jim Bertler | Microsoft Dynamics CRM

Digital marketing is important for improving customer relationships because it allows businesses to reach and engage customers where they are: online. With the rise of the internet and social media, customers are increasingly interacting with businesses through digital channels, and it’s important for businesses to be able to connect with them in these environments.

Microsoft Dynamics 365 Marketing is a digital marketing solution that helps businesses attract, engage, and retain customers through personalized and data-driven marketing campaigns. It provides a range of features and tools to help businesses plan and execute marketing campaigns, including:

  • Lead capture and management: Dynamics 365 Marketing includes forms, landing pages, and web tracking tools to help businesses capture leads and customer data.
  • Email marketing: The solution includes templates, A/B testing, and automated email campaigns to help businesses reach and engage their audience.
  • Marketing automation: Dynamics 365 Marketing can automate marketing tasks, such as segmenting and targeting customers, based on customer data and behavior.
  • Event management: The solution includes tools for planning, promoting, and managing events, such as webinars, trade shows, and conferences.
  • Customer journeys: Dynamics 365 Marketing includes customer journey mapping tools to help businesses understand and influence customer behavior.
  • Integration with Dynamics 365 Sales: Dynamics 365 Marketing integrates with Dynamics 365 Sales, allowing businesses to align marketing and sales efforts and track customer interactions across departments.

Overall, Dynamics 365 Marketing is a powerful tool that helps businesses plan, execute, and measure the effectiveness of their marketing campaigns. To learn more about the solution, check out Microsoft’s page.

Next Steps

Logan Consulting partners with Microsoft to help clients identify, construct, and implement the solution that is tailored to their unique business needs. Contact us today to learn more about how we can transform your company.

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