Improve Sales and Relationships with One New Microsoft Dynamics CRM 2016 Feature

Posted on: November 12, 2015 | By: Craig Thompson | Microsoft Dynamics CRM

We like to think we know our customers inside and out – the choices they make, the mannerisms they exhibit and the timing around the way that they work. Yet, as much as we think we know, people are complex. It is sometimes hard to predict future behavior and stay completely informed when our customer base becomes vast or complex.

This is why the release of Microsoft Dynamics CRM 2016 is so exciting, and so crucial to making any business run effectively. With this new release, Microsoft is harnessing the capabilities of Azure Machine Learning, which will change the foundation of CRM forever.

What is Azure Machine Learning?

Have you ever bought a product online and instantly are recommended product pairings that exactly fit your distinct personality? Well, in simple terms, this is essentially what Azure does. Azure Machine Learning takes existing data and transforms this data into predictive models that forecast for the future. Azure is where predictive analysis, data science, cloud resources and your data meet.   

That’s Great, How Does this Help CRM and My Business?

By pairing Azure and Microsoft CRM you will have the ability to scientifically predict future behavior, outcomes and trends. Azure essentially makes your CRM smarter and a powerhouse in the realms of customer relationship management. Imagine being able to predict the actions of someone you’re about to meet by analyzing their behavior in the past. Or, making recommendations to a customer based on their previous purchases. With Azure Machine Learning, your company has the ability to predict your probability for success, benefiting your sales organization immensely.

Microsoft Dynamics CRM 2016 has dozens of new and exciting features that will soon be released. Stay tuned to hear more. For more information on Microsoft Dynamics CRM, contact Logan Consulting, your Chicago based CRM partner. 

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