How Can You Make Your Data Matter?

Posted on: September 25, 2015 | By: Craig Thompson | Microsoft Dynamics CRM

From a POS scan to an international database, we live in a world that consists entirely of data.  Harnessing this data and analyzing it properly is the key to running a profitable business. Yet, as easy as that sounds, we all know what a headache the constant input and output of data can cause. What if you were able to have a personal digital assistant, at all times, that had the power and machine intelligence to turn analytical data into quantifiable actions within seconds? Plus, what if this tool already existed?

This is just another reason to get excited about the release of Microsoft Dynamics CRM 2016. We presented you with the basics in previous posts and now we will dive deeper on the ample features that this innovative release has to offer. Today I want to talk about Microsoft CRM’s brilliant integration with Cortana Analytics.

So…what is Cortana Analytics?

Cortana Analytics is an analytics suite that can help manufacturing, financial services, retail and healthcare companies transform their data into intelligent action. The main goal of Cortana is to simplify and democratize big data, making it easier to understand and interpret.

How will Microsoft Dynamics CRM and Cortana Analytics integrate?

With the new release of Dynamics CRM, Cortana Analytics is built right into the system and available directly through the native interface. A few ways that Cortana and Microsoft CRM will work together is by forming cross-selling suggestions, giving tips on how to approach customer complaints and by providing actionable insights on leads and prospects.

What are some features Cortana Analytics can offer?

If you haven’t already been familiar with Cortana, you should know that this analytics suite is brimming with great features. Cortana is fast, flexible and secure and has the perceptual intelligence to recognize users with facial detection, speech recognition and text analyzation. In terms of analytics, Cortana has the ability to predict what will happen in the future, prescribe decisions to these predictions and automate decision making when necessary.

That’s what does this mean for my business?

The integration of these two great products will open new doors for your business. You will have the ability to have a constant eye on all aspects of your company, and an intelligent system by your side helping and guiding you through difficult decisions. Cortana and CRM will turn data from numbers into actions, allowing superior service to your customers and a better outlook for your brand.

Data can do incredible things, if you know what to do with it. Look for Cortana Anayltics suite in Microsoft Dynamics CRM 2016. We will keep you updated on new features to look forward to in this upcoming release. For more information on Microsoft Dynamics CRM, contact Logan Consulting, your Chicago based Microsoft Dynamics CRM partner. 

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