EMR and CRM Integration

Posted on: April 16, 2008 | By: SuperUser Account | Microsoft Dynamics CRM

For a while now I have been debating whether or not there would be a use for an integrated electronic medical record (EMR) and a customer relationship management system. To further understand the problem you first have to define EMR and CRM. An EMR is a system that allows physicians and staff the ability to document patient encounters, streamline workflow and share information to appropriate parties like other physicians or staff. CRM allows marketing, sales and customer service staff the ability to track customer encounters, streamline sales and customer service processes and share information to individuals and managers.

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