3 Reasons Why Microsoft Dynamics CRM Can Transform Any Business

Posted on: March 9, 2017 | By: Craig Thompson | Microsoft Dynamics CRM

CRM transformation

No matter the industry it is important to build deep connections with customers. Gone are the times where the salesman is the only relationship builder in an industry. When trying to build upon your small and medium business (SMB) creating trust between the employee and customer allows for further productivity in every department. In this fast-growing competitive society customers expect more and want more, regardless of the industry. To provide employees with the power to create their own customer relationships it is important they have the necessary tools to succeed. By using a software like Microsoft Dynamics CRM your business challenge of trying to keep customer information current will be no longer. Integrated communication is simplified with the help of these features in Microsoft CRM—streamlined asset management, department coordination, and consistent processes.

Streamlined Asset Management

It can get overwhelming trying to manually keep track of assets and their relationships to the applicable customer. The not knowing of where important assets are located can create more than just one business catastrophe. You might be wondering how a single solution can combat such a large issue. The solution is simple. The field service capability within Microsoft Dynamics CRM stores assets and equipment in the Active Customer Asset entity so you should never worry about losing the information. It even allows for you to sort the assets by Product or Account. Because Microsoft CRM makes managing assets effortless, it will give you the time to focus more on what matters—the customer!

Department Coordination

The fundamentals of making any business work begins with coordination among departments. Unsuccessful integration will not only create problems for individual employees, but it causes damage to the entire business by deflating that positive image in the customer’s eyes. Without polished sendoffs of orders, deliveries, management, and production it is nearly impossible to have a high level of credibility. Open external networks within Microsoft Dynamics CRM helps to connect with partners and beyond. Automated workflows from order entry to deliver gives customers that satisfactory experience they continually search for in a reliable business.

Consistent Processes

Although tools like checklists and word documents can be useful, it is almost guaranteed for error to occur when using those tools. Often it is hard for SMB owners to align with strict regulation guidelines on compliance. With Microsoft Dynamics CRM data stays consistent by ensuring the same steps each time a task is completed. You can relax knowing your processes are consistent and concise every time a project is completed.

 

While Microsoft Dynamics CRM might not be the ideal system for your business, many options exist that have similar objectives. Pushing past obstacles that separate businesses from potential customers is much more difficult without a forward-thinking ERP solution. Contact Logan Consulting, your Chicago based Microsoft Certified Gold Partner, if your business needs assistance purchasing, implementing, or simply gathering more knowledge on a system like Microsoft Dynamics CRM.