Written by: Cornerstone Administrator
5/30/2008 10:27 AM 

In discussing customer relationship management (CRM) solutions with many marketing professionals I tend to think that marketing is the most overlooked component of the software.  Not only is the software component overlooked but the idea of marketing seems to not be foremost in the minds of a lot of “Marketing” professionals.  Many individuals whom I speak to say “we don’t market our product, it sells itself” or “we really don’t have a strong marketing department”.

Here are the 6 steps to developing a Marketing Strategy:

1. Market
2. Product
3. Person
4. Value Proposition
5. Action
6. Analysis

For a complete explanation visit our articles section.

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