Written by: Cornerstone Administrator 3/18/2008 8:02 PM
Improve customer service and marketing with CRM. For some reason customer relationship management or CRM software is sometimes confused with sales force automation (SFA) software which specifically focuses on sales management and pipeline reporting. This concept that CRM is just for sales is a misconception. Therefore, when evaluating a solution that can help your organization with marketing management and customer service don’t dwell on the sales portion and dismiss the solution.
For pharmaceutical, biotech and medical device manufacturers there are few direct customers and sales force software really isn’t needed. These companies could use the marketing and customer service features of CRM.
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